Month: February 2012

Join Us In NYC For Our Two Day Media Workshop May 14-15, 2012

This workshop has already taken place. Please click here to see our current media and presentation training schedule.

Please join us in New York City on Monday, May 14 and Tuesday, May 15, 2012 for a special two-day message development, media training and crisis communications workshop.

This session is perfect for spokespersons of companies, non-profit organizations


February 2012: The Eight Worst Video Media Disasters (Part 1)

Just when you think you’ve seen it all, public figures go off and commit another bunch of gaffes you never saw coming.

I have to admit that I didn’t anticipate contraception roaring back to the headlines this month, especially when it involved stale jokes straight out of 1953.

Or that a public figure would try


I Have 12 Radio Interviews. What Should I Say?

I recently received an email from Mike in Australia, who has a rather fortunate problem: He has 12 radio interviews coming up and will get to select the topics – but he doesn’t know how to come up with topics for 12 separate interviews. He writes:

“I’m in Australia and have an education agency in the


Why Mitt Romney Is In The Worst Of Two Worlds

Perhaps you’ve noticed: Mitt Romney is rich.

Really rich. By some estimates, he’s worth as much as $200 million. He brought in a cool $20.9 million last year.

So it’s no surprise that Romney thinks and acts like a rich guy. And his rich guy persona keeps slipping out, seemingly accidentally, since each slip takes his


What I’ve Learned As A Spokesperson: John Fitzpatrick

Editor’s Note: This is the first in an ongoing series of readers sharing what they’ve learned as media spokespersons. Would you like to submit your own article? Click here to learn more about how to submit a piece for the “What I’ve Learned as a Media Spokesperson” series.

Earlier in my career, I was a


Postscript: The Four Media Untouchables

Earlier this week, I discussed the “four media untouchables” – small children, the elderly, animals, and the disabled.

I offered an example from a former client, a water company executive who was about to turn off the water for a wheelchair-bound customer who was three years past due on his water bills. Despite being well


Scorecard: February 22, 2012 Republican Debate

Tonight’s debate – the 20th of this election cycle – came less than one week before the possibly decisive Michigan and Arizona primaries.

Coming into tonight’s debate, Sen. Rick Santorum had the national lead in most polls, was narrowly leading most Michigan polls, and was closing the gap in Arizona. Did he do enough to


Accepting Submissions: What I’ve Learned As Spokesperson

I’m pleased to announce a new feature that will allow readers to learn from one another. Plus, it will give you an opportunity to gain some free publicity!

What have you learned about being a media spokesperson? Have you:

Learned a vital lesson as a result of making a big mistake while speaking to a reporter?

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