When a former Penn State University football coach was accused earlier of this week of sexually molesting numerous boys over the past several years, the school found itself engulfed in the biggest crisis in its history.
The first statements from school officials were dreadful. By the end of the week, the University finally got itself on firmer footing.
In this video, I’ll break down three statements released by University leaders – one ugly, one bad, and one good. The statements serve as great lessons to all communicators who find themselves in crisis – so think about how you would apply these lessons if your organization suddenly finds itself in the media spotlight.