Penn State’s Week In Crisis: The Good, The Bad, And The Ugly

Written by Brad Phillips @MrMediaTraining on November 11, 2011 – 6:32 am

When a former Penn State University football coach was accused earlier of this week of sexually molesting numerous boys over the past several years, the school found itself engulfed in the biggest crisis in its history.

The first statements from school officials were dreadful. By the end of the week, the University finally got itself on firmer footing.

In this video, I’ll break down three statements released by University leaders – one ugly, one bad, and one good. The statements serve as great lessons to all communicators who find themselves in crisis – so think about how you would apply these lessons if your organization suddenly finds itself in the media spotlight.

(If you haven’t been following this story, you can catch up by reading my two previous posts here and here.) 

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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