Month: October 2011

Use This Easy Exercise To Create A Winning Message

Editor’s note: This is a guest post from Tim Horan, a media relations professional based in Sydney, Australia. I liked his straightforward approach to message creation, and asked him for permission to share his idea with this blog’s readers.

When I was in primary school, I loved English class. But the one thing I could never


Are You The Beach Boys Or The Beatles?

Each year, I work with a few hundred public speakers. Many of them are good, and a few of them are very good.

But only a dozen or so are absolutely fabulous.

Those dozen trainees almost always ask me how they can continue growing as a speaker. And almost always, I ask them whether they want


Scorecard: October 11, 2011 Republican Debate

Political reporters change storylines more often than Larry King changes wives.

For the past three debates, the media narrative was framed as an apparent two-man race between Mitt Romney and Rick Perry. But after Gov. Perry had a couple of lousy debates, the media narrative has shifted away from Rick Perry and onto businessman Herman


A Great Presentation: A Burn Survivor Wins The Day

Over the past three years, my firm has been doing pro bono work with the Phoenix Society for Burn Survivors.

Among other things, I’ve taught survivors how to advocate for causes they believe in by communicating through the media, speeches, and conversations with legislators. Rob Feeney, a survivor of the awful Station Fire that killed


Male Senator Mocks Woman’s Body, Falls Into Gender Trap

Senator Scott Brown (R-MA) fell into a predictable gender trap earlier today when he slammed the body of a female competitor for his Senate seat.

Here’s the background: In 1982, long before he became a U.S. Senator, Mr. Brown posed nude for Cosmopolitan Magazine. During a Democratic primary debate earlier this week, Senate candidate Elizabeth


How To Be a Better Interviewer (Part Three)

The previous two articles (here and here) taught you how to become a better interviewer. Although this blog usually focuses on how to be a better interviewee, many of our trainees want to know how to become a better interviewer when they moderate panels or host podcasts.

Today, I’m going to show you an exercise you


How To Be A Better Interviewer (Part Two)

Many of our trainees moderate panel discussions or host podcasts, so they’re usually eager to become better interviewers.

In part one of this series yesterday, Katie Couric shared five tips to help you become a better interviewer.

In part two today, I’ll offer you an additional five tips to up your game as an interviewer.




How To Be A Better Interviewer (Part One)

Media trainers usually coach spokespersons how to become better interviewees. But over the past few years, an increasing number of our clients have asked us to help them become better interviewers.

Some people want to become better interviewers because they moderate panel discussions. Others host podcasts which require them to interview outside experts.

Over the next three

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