The crisis communications rulebook usually teaches that a public figure’s best chance for professional survival is to disclose everything the moment a scandal breaks. But would that have worked for Congressman Anthony Weiner (D-NY)?
A brief recap: Last week, the married Congressman denied sending a photo of himself in his underwear to a woman on Twitter – but said he couldn’t rule out “with certitude” that the photo was indeed of him.
His media interviews got more surreal as the week went on, as I wrote about here.
It turns out that may not have been the only photo. More photos are emerging today, including at least one shot with a suggestive title and several with his naked torso. Another website is reporting on the “sexts” he allegedly sent another woman.
Please leave your thoughts in the comments section below. What crisis strategy would you have recommended to Mr. Weiner when the press first started asking questions?
Related: Anthony Weiner’s “Bulge” Photo Crisis
Related: Why Anthony Weiner Will Not Be NYC Mayor in 2013
Related: Brad Phillips Interviewed on Washington, D.C.’s WTOP About Anthony Weiner’s Crisis (3:17)