Our Video Media Training Tips

Written by Brad Phillips on May 4, 2011 – 6:42 am

We’ve released numerous video media training tips since beginning this blog. To make it easier for readers, I’ve compiled a few of our most popular videos here to make it easier to find them in a single place.

How To Avoid Being Misquoted By Reporters


An Easy Way to Develop Media Sound Bites

In this video, you’ll learn three types of compelling media sound bites — and an easy way to create them.


Eye Contact for Media Interviews: Where Should I Look?

This video teaches spokespersons the three different types of television interview formats, each of which require you to look somewhere different.


How To Give a Great Media Phone Interview

This video offers three tips to help you become a more effective media spokesperson during your phone interviews.


Crisis Communications: The Right Way To Apologize

This video will help you skip the ineffective “stage one” apology and skip straight to the more effective “stage two” apology.


Why You Should Avoid The Language of Denial

If you ever deny an accusation by using the accusatory language, you’re going to create a damaging sound bite that the media play over and over again.


Lose The Jargon!

Most spokespersons use some kind of internal lingo. It’s easy to tell people to stop using jargon, but it’s harder to actually do. Here’s a tip that will help you.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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