Video Tip: How To Do A Better Phone Interview

Written by Brad Phillips @MrMediaTraining on March 24, 2011 – 6:47 AM

A lot of media spokespersons treat phone interviews far too casually. And their tendency not to take phone interviews seriously can be a big problem.

Their casualness is understandable. Talking on the telephone is an everyday occurrence, so people don’t tend to view it as a scary thing. In contrast, being on television is a foreign experience for most people, which tends to make them prepare.

That makes no sense, of course, since your print audience may be ten times the size of the broadcast audience.

This video media training tip will offer you three ways to improve your telephone media interviews.

Related: How to Avoid the Language of Denial (Video)

Related: How to Lose the Jargon (Video)

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Comments (2)

  1. By LA Wordsmith:

    You demonstrate here how effective a simple video can be. You’re very engaging. Great tips too.

    I’m a freelance writer, and not long ago, I interviewed an expert who started out distracted–even unsure about doing the interview. It didn’t get better from there. I won’t be contacting him again. It’s wonderful when I get someone who doesn’t sound rushed, who’s engaged in the conversation, and who takes my questions and runs with them, offering lots of information I wanted. So many quotes to choose from!

  2. By Brad Phillips:

    Thank you so much for your nice words!

    And you’re exactly right about distracted spokespersons. Because phones aren’t something that scare most people, phone interviews tend NOT to earn the respect they should from interviewees. I hope this video helps at least a few people remember that point.

    Thanks again, and please don’t be a stranger on the blog.

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