Video Tip: How To Do A Better Phone Interview
A lot of media spokespersons treat phone interviews far too casually. And their tendency not to take phone interviews seriously can be a big problem.
Their casualness is understandable. Talking on the telephone is an everyday occurrence, so people don’t tend to view it as a scary thing. In contrast, being on television is a foreign experience for most people, which tends to make them prepare.
That makes no sense, of course, since your print audience may be ten times the size of the broadcast audience.
This video media training tip will offer you three ways to improve your telephone media interviews.
Related: How to Lose the Jargon (Video)