Note: Although this article was originally posted in 2011, it is regularly updated with current links.
I’ve written hundreds of posts since beginning this blog. Many of the posts containing the most critical tips for media spokespersons have gotten buried, so I wanted to post them all in one easy-to-find place.
So, with no further introduction, here are the 21 links I consider to be the most important to budding media spokespersons. I hope you find them useful!
MEDIA GROUND RULES
- 1. Why Going Off-The-Record Is a Dumb Idea
- 2. Never Call Reporters Back By Their Deadlines
- 3. Eight Questions To Ask Before Every Interview
- 4. The Right Way To Tell Reporters About Yourself
- 5. Why There’s No Such Thing As An “Official” Interview
- 6. Why You Should Never “Dumb It Down”
THE INTERVIEW
- 7. The Three Questions Reporters Always Ask
- 8. Eight Ways to Deliver a Better Phone Interview
- 9. Five Ways to Avoid Being Misquoted By Reporters
- 10. Seven Ways to Rock Your Next Radio Interview
- 11. Ten Things You Need to Know Before Going on Television
- 12. Ten Ways to Create Memorable Media Soundbites
If you like these tips, you can find many more in my book, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Click here to read more.
BODY LANGUAGE
- 13. Body Language: Energy
- 14. Body Language: Eye Contact
- 15. Body Language: Gestures
- 16. Body Language: Posture
VOICE
CRISIS COMMUNICATIONS
- 19. Seven Rules to Remember When a Crisis Strikes
- 20. Seven Ways to Respond to a Negative News Story
- 21. How To Select The Right Spokesperson In a Crisis
February 18th, 2011 at 5:49 am
This truly makes a great collection – did you ever consider making an e-book out of it?
February 18th, 2011 at 9:57 am
Jasper – thank you for the idea! I’ve been thinking about some kind of e-book, but keep pushing the idea aside since this blog allows me little free time to do other things. But I appreciate your comment, which will push me to make it a priority. Thank you!
Brad
August 11th, 2011 at 7:10 pm
Would you mind recommending a media training coach in The Bay Area?
August 11th, 2011 at 8:47 pm
Erica – Please contact me at my office – 212-376-5070. I’d be happy to speak with you about your needs and see if I know a good fit for you.
Best wishes,
Brad
April 30th, 2012 at 2:32 am
This collection is greatly helpful. Many thanks for the wonderful job you offer to everyone around the glob.
Regards,
Sothea
Cambodia