Note, November 2013: Although this article was originally posted in 2011, it is regularly updated with current links.
I’ve written hundreds of posts since beginning this blog. Many of the posts containing the most critical tips for media spokespersons have gotten buried, so I wanted to post them all in one easy-to-find place.
So, with no further introduction, here are the 21 links I consider to be the most important to budding media spokespersons. I hope you find them useful!
MEDIA GROUND RULES
- 1. Why Going Off-The-Record Is a Dumb Idea
- 2. Never Call Reporters Back By Their Deadlines
- 3. Eight Questions To Ask Before Every Interview
- 4. The Right Way To Tell Reporters About Yourself
- 5. Why You Shouldn’t Educate Reporters
- 6. Always Remember: The Reporter Isn’t Your Audience
- 7. Three Deadly Horsemen of Media Interviews
- 8. Eight Ways to Deliver a Better Phone Interview
- 9. The Three Things To Kill In Your Media Interviews
- 10. Seven Ways to Rock Your Next Radio Interview
- 11. Ten Things You Need to Know Before Going on Television
- 12. Ten Ways to Create Memorable Media Soundbites
Many of these tips are excerpts from the Amazon #1 PR bestseller The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. The book is available from Amazon here and for the Kindle here.
- 13. Body Language: Energy
- 14. Body Language: Eye Contact
- 15. Body Language: Gestures
- 16. Body Language: Posture
- 19. Seven Rules to Remember When a Crisis Strikes
- 20. Seven Ways to Respond to a Negative News Story
- 21. How To Select The Right Spokesperson In a Crisis
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