Note: This post was updated in January 2016.
I’ve written hundreds of posts since beginning this blog. Many of the posts containing the most critical tips for media spokespersons have gotten buried, so I wanted to post them all in one easy-to-find place.
So, with no further introduction, here are the 21 links I consider to be the most important to budding media spokespersons. I hope you find them useful!
MEDIA GROUND RULES
Why Going Off-The-Record Is a Dumb Idea
Never Call Reporters Back By Their Deadlines
Eight Questions To Ask Before Every Interview
The Right Way To Tell Reporters About Yourself
Why You Shouldn’t Educate Reporters
Always Remember: The Reporter Isn’t Your Audience
How To Avoid Being Misquoted By Reporters
Eight Ways to Deliver a Better Phone Interview
The Three Things To Kill In Your Media Interviews
Seven Ways to Rock Your Next Radio Interview
Ten Things You Need to Know Before Going on Television
Ten Ways to Create Memorable Media Soundbites
Body Language: Energy
Body Language: Eye Contact
Body Language: Gestures
Body Language: Posture
Eliminate the Uhhs and Umms (Part One)
Eliminate the Uhhs and Umms (Part Two)
Seven Rules to Remember When a Crisis Strikes
Seven Ways to Respond to a Negative News Story
How To Select The Right Spokesperson In a Crisis
You may also enjoy our video media training tips:
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