The 21 Most Essential Media Training Links

Written by Brad Phillips @MrMediaTraining on February 17, 2011 – 6:20 am

Note: This post was updated in February 2014. 

I’ve written hundreds of posts since beginning this blog. Many of the posts containing the most critical tips for media spokespersons have gotten buried, so I wanted to post them all in one easy-to-find place.

So, with no further introduction, here are the 21 links I consider to be the most important to budding media spokespersons. I hope you find them useful! 

MEDIA GROUND RULES

  1. 1. Why Going Off-The-Record Is a Dumb Idea
  2. 2. Never Call Reporters Back By Their Deadlines
  3. 3. Eight Questions To Ask Before Every Interview
  4. 4. The Right Way To Tell Reporters About Yourself
  5. 5. Why You Shouldn’t Educate Reporters
  6. 6. Always Remember: The Reporter Isn’t Your Audience

 

THE INTERVIEW

  1. 7. How To Avoid Being Misquoted By Reporters
  2. 8. Eight Ways to Deliver a Better Phone Interview
  3. 9. The Three Things To Kill In Your Media Interviews
  4. 10. Seven Ways to Rock Your Next Radio Interview
  5. 11. Ten Things You Need to Know Before Going on Television
  6. 12. Ten Ways to Create Memorable Media Soundbites

Many of these tips are excerpts from the Amazon #1 PR bestseller The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. The book is available from Amazon here and for the Kindle here. 

 

BODY LANGUAGE

  1. 13. Body Language: Energy
  2. 14. Body Language: Eye Contact
  3. 15. Body Language: Gestures
  4. 16. Body Language: Posture

 

VOICE

  1. 17. Eliminate the Uhhs and Umms (Part One)
  2. 18. Eliminate the Uhhs and Umms (Part Two)

 

CRISIS COMMUNICATIONS

  1. 19. Seven Rules to Remember When a Crisis Strikes
  2. 20. Seven Ways to Respond to a Negative News Story
  3. 21. How To Select The Right Spokesperson In a Crisis

You may also enjoy our video media training tips:

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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