How To Create The Perfect Media Message

Written by Brad Phillips on October 22, 2010 – 7:23 am

Whatever you do, don’t just read these articles!

This seven-part series, “How to Create the Perfect Message,” is the most comprehensive free media message development tool available on-line. Take advantage of it. Open a new Microsoft Word document and begin crafting your messages as you learn how to create the perfect media message.

When you’re finished, you’ll have three messages and numerous message supports (stories, stats, and sound bites) you can begin using in your media interviews immediately.

So here we go. And if you need an extra push or quick tip, don’t hesitate to reach out to me at

  1. Part One: Why Have a Message?
  2. Part Two: Creating Your Messages
  3. Part Three: Aligning Your Messages With Your Audience
  4. Part Four: Telling Powerful Stories
  5. Part Five: Don’t Use Numbers – Use Social Statistics
  6. Part Six: Preparing Sizzling Sound Bites
  7. Part Seven: Preparing For The Interview
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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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