How To Create The Perfect Media Message

Written by Brad Phillips @MrMediaTraining on October 22, 2010 – 7:23 AM

Whatever you do, don’t just read these articles!

This seven-part series, “How to Create the Perfect Message,” is the most comprehensive free media message development tool available on-line. Take advantage of it. Open a new Microsoft Word document and begin crafting your messages as you learn how to create the perfect media message.

When you’re finished, you’ll have three messages and numerous message supports (stories, stats, and sound bites) you can begin using in your media interviews immediately.

So here we go. And if you need an extra push or quick tip, don’t hesitate to reach out to me at

  1. Part One: Why Have a Message?
  2. Part Two: Creating Your Messages
  3. Part Three: Aligning Your Messages With Your Audience
  4. Part Four: Telling Powerful Stories
  5. Part Five: Don’t Use Numbers – Use Social Statistics
  6. Part Six: Preparing Sizzling Sound Bites
  7. Part Seven: Preparing For The Interview
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Comment (1)

  1. By Eugenia:

    Thank you for the excellent articles–a cut above the content on most websites, which are mostly mashups of articles on other websites. As a Toastmaster, I will enjoy sharing the information on your site with fellow club members. I’m also forwarding your information to someone I know who is running for office. I hope it will help him to be elected!

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