Imagine you’re being interviewed on live radio, when suddenly the reporter asks you a question to which you don’t know the answer.
You have two choices:
- 1. Say, “I don’t know.”
- 2. Tell the reporter what you do know related to the topic of her question.
There’s nothing inherently wrong with choice one, and it’s often a better option for adversarial interviews.
But if the interview is “friendly,” choice two is often the right one.
In this video media training tip, I’ll give you a technique based on the reporting style of the late Peter Jennings.
Related: Click here to watch four additional video media training tips.
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