Mr. Media Training

Imagine you’re being interviewed on live radio, when suddenly the reporter asks you a question to which you don’t know the answer.

You have two choices:

1. 1. Say, “I don’t know.” 
2. 2. Tell the reporter what you do know related to the topic of her question. 

There’s nothing inherently wrong with choice one, and it’s often a better option for adversarial interviews.

But if the interview is “friendly,” choice two is often the right one.

In this video media training tip, I’ll give you a technique based on the reporting style of the late Peter Jennings.

Related: Click here to watch four additional video media training tips.

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