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When You Score A Touchdown, Get Off The Field

You’ve just delivered the perfect media response. Your answer is on message and perfectly quotable. It will accomplish everything you had hoped. Then…you say more.

It pains me to see an answer that was brilliant in its first 15 seconds become diluted when it lasts for another minute. An extended answer also risks introducing secondary points that offer reporters the ability to quote something relatively unimportant.

When I see our trainees deliver a great answer—and then keep going—I tell them this: “When you score a touchdown, get off the field!”