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A Good Answer To “Can You Guarantee This Won’t Happen Again?”

After a crisis or negative incident, many reporters ask a variation of this question: “Can you guarantee this will never happen again?”

The problem with that question is that life offers no guarantees—and no matter what procedures you put into place, there’s usually a chance the negative incident could re-occur. And yet, saying that in an interview can be used against you.

In this post, you’ll see the founder of Chipotle doing a nice job of answering this question — and one place he could have done even better.