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What To Say When Reporters Enter A “No-Go Zone”

The words “no comment” are problematic during a media interview. Too often, that curt phrase sends a “guilty” message to the audience—even if your refusal to comment has nothing to do with guilt or innocence.

I recently saw a perfect example of that during a training with an economist whose financial institution has been the subject of regulatory scrutiny. When I asked her about the latest on the investigation, she said, “No comment.”

We then discussed a far better approach.