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When A Competitor Steals Your Market Share

One of our clients introduced a new product to the marketplace 10 years ago. The product was wildly successful—and for most of the decade, they had the marketplace to themselves.

Then, suddenly, a couple of competitors released their own versions of the product. Unlike the client—a relatively small and independent manufacturer—the competitors have big marketing budgets designed to quickly capture a sizable share of the market.

The client didn’t want to hit hard. But they did want a comment ready for reporters. Here’s what we came up with.

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