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Why Ryan Lochte’s Apology Was A Belly Flop

Last weekend, Ryan Lochte—the 12-time Olympic swimming medalist—claimed he was robbed at gunpoint.

Brazilian authorities quickly determined that Lochte had fabricated most of the story, embarrassing the host nation and taking attention away from the accomplishments of his fellow athletes.

He finally issued an apology. It was a belly flop that took only partial responsibility and rang of insincerity.

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