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Answers To Four Of Your Media Training Questions

During a recent webinar, we (unfortunately) ran out of time to answer all of the media training questions we received.

In this post, I’m seeking to remedy that by answering four great questions submitted by the PR pros on the call, including:

How can you keep a spokesperson from making lame, irrelevant jokes? Can you give any specific advice for working with scientists? Is it ever appropriate to turn down a media request?